About

We believe Content Insight and Activation make marketing better.

PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. 

Content is at the heart of all B2B marketing, yet the data most marketers collect about content engagement today is incredibly limited. It provides unreliable buying signals and insufficient insight into content performance. Without key insights about how buyers consume content along the path to purchase, delivering the right content to the right person at the right time is impossible. We believe Content Insight and Activation is the best way to make marketing better for both marketers and buyers.

PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.


Benefits & Perks   Benefits & Perks
Benefits & Perks   Tuition Reimbursement

Professional Development Fund - Your annual professional development allowance gives you the flexibility to choose the learning and growth opportunities that are right for you.

Benefits & Perks   Public Transit

Location, location, location - With Walk and Transit Scores of 100, you can walk, take the TTC, or ride your bike to our downtown Toronto office at Queen and Spadina

Benefits & Perks   Gym

Healthy bodies, healthy minds - Be your best you with our discounted gym membership

Benefits & Perks   Catered Meal/ Cafeteria

Fresh, healthy office snacks. But you might want to cheat on Fridays when we provide team lunches.

Benefits & Perks   Rewards & Recognition

Founders Award - It’s nice to be recognized for your hard work, but we also like to recognize you for how that hard work gets done each quarter.

Benefits & Perks   Career Development Plan

Discuss your progress & accomplishments with your manager twice a year, set objectives for your role & goals. Attend Path U sessions and workshops taught by peers, become a Content Insight & Activation expert.

Benefits & Perks   Maternity & Paternity Leave

Grow your career and your family at the same time. You can take time off without worrying and we’ll even top up your benefits to help you pay for all those diapers.

Details:

174 Spadina Avenue, Suite 600 Toronto, ON, M5T 2C2

Industry:
51-100
No. of Employees:
Language:
(141) 630-4940
Phone:
Click Here
Website:

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