Our mission is to connect the world’s photographers. Every month, millions of people from around the world use our website and mobile apps to find, share, and get rewarded for the world’s most inspiring photography.
500px is looking for an experienced Growth Marketer to join the 500px Marketing & Product Operations team. The ideal candidate will have experience with Facebook ads, SEO, App Store optimization (both App and Play Store), revenue forecasting/modeling, landing page optimization, running promotions, and A/B testing.
Reporting to the Director, Product Operations & Marketing, they will be responsible for weekly monitoring of our membership revenue and sales volume, as well as running all promotions to boost sales when necessary. They will run all social ads, including working with a designer on ad creative, setting up audiences, and monitoring. Additionally, they will work closely with the Operations department to run forecasting for quarterly and yearly planning for membership sales, on-site advertising revenue, and advertising spend.
What you'll be doing:
Strategize and manage social ads to maximize ROI (campaign creation, monitoring, tracking, audience targeting, optimizing, budget management, expansion, vendor relationship management, etc).
Work with network vendors to optimize on-site advertising for optimal revenue
Collaborate with Product and Design teams to ensure ad placement is optimal on-site
Strategize and work with Product team to execute landing page building
Develop and execute sales promotion strategies
Manage and execute the membership promotional calendar
Coordinate and manage partnerships with external vendors, such as Skylum
Stay up-to-date with advertising trends, tools, and emerging platforms
Develop and implement advertising campaigns appropriate for digital and print media
Monitor and advise 500px Marketing and Product teams on SEO
Work with external vendor on SEO optimized blog content
Own and manage all App Store optimization and run A/B tests to optimize
Assess characteristics and value of all products or services
Prepare and oversee reports, briefs, and presentations on revenue forecasting, membership pricing, advertising opportunities, etc.
What the ideal candidate will have:
A minimum 3-5 years working in growth marketing and analytics
A related degree in marketing or business
Experience with revenue modeling and forecasting
The ability to analyze results to draw key insights and action items
Extensive experience with paid advertising and managing ad spend budgets (display advertising)
The ability to look for new opportunities everywhere—from revenue-generating partnerships to advertising sponsorships
Excellent communication and presentation skills
Experience with Google Analytics
Strong research skills
Experience with SEO and ASO
Understanding of landing page optimization and A/B testing
Bonus points for:
Working knowledge of SQL
Experience with paid advertising (social and display ads)
Experience with Amplitude for funnel analysis purposes
Experience with Figma and/or Adobe Creative Suite—especially Photoshop for photo editing and manipulation
Experience with the photography industry
A love of photography
Great health and dental benefits
Professional development opportunities
Our Interview Process
Phone screen: < 30 min conversation with a hiring manager
Case study: we'll ask you to complete a business challenge, and then share it with us to review
Team interviews: 2-3 hours on Zoom where you'll meet multiple members of our team
We believe diverse teams perform better, and we seek to increase our overall team diversity. We make active efforts to reduce the impact of unconscious bias in our hiring process.
20 Duncan St., Toronto, ON, M5H 3G8, Canada