Summary

I hold more than 7 years of experience delivering and measuring communication solutions across digital platforms.

Currently, I work as a Marketing Automation Specialist at StoreForce Solutions involved in very exciting lead generation activities. Prior to that I worked at LexisNexis Canada, developing effective marketing communication initiatives.

I love working with automation tools such as Pardot/HubSpot and Salesforce.   

Experience

Marketing Specialist February 2018 - Present

StoreForce North York, ON, Canada

This role is focused on lead acquisition and conversion - it’s about generating quality leads and nurturing them in the Pardot marketing automation platform along the funnel with the goal of driving revenue. In addition, responsible for managing a combination of continuing organic and paid lead generation strategies across digital and social media platforms. Other responsibilities include: strategy, planning, analytics, insights, and execution of digital campaigns. 


Marketing Specialist Present

StoreForce Toronto, ON, Canada

This job provides marketing solutions and services to LexisNexis marketing programs that promotes legal solutions. This position leads the tactical planning and development of marketing initiatives that span across online and offline channels. This role helps facilitate integrated marketing campaigns from start to finish, through assisting with digital campaigns (including social), supporting business expansion initiatives, developing promotional marketing materials, and managing major customer events including tradeshows, sponsorships and speaking opportunities for our subject-matter-experts. The role plays many hats in a matrix organization setting that involves managing projects between cross-functional teams. 

Education

Master's Degree - Aboriginal Field of Study 

Monash University January 2010 - January 2012

License & Certifications

1st Class Power Engineering  January 1970 - January 1970

HubSpot Academy

Skills & Languages

Skills

Digital Strategy, Media Selection and Planning, Content Marketing, Digital Marketing, Business & Corporate

Languages

English (Professional)

I hold more than 7 years of experience delivering and measuring communication solutions across digital platforms.

Currently, I work as a Marketing Automation Specialist at StoreForce Solutions involved in very exciting lead generation activities. Prior to that I worked at LexisNexis Canada, developing effective marketing communication initiatives.

I love working with automation tools such as Pardot/HubSpot and Salesforce.   

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