JOHN REED Business & Economic Development Rossland, BC 250.368.1136 oceancat7@gmail.com /in/john-reed-87b7431a AREAS OF EXPERTISE Visionary/Operational Leadership Business Planning & Development Stakeholder Communications Sales Strategy & Negotiations Partnership Development Project & Event Management Marketing Strategies & Assets Community Outreach/Engagement Budgets & Resource Allocation Customer Relationship Management Training & Facilitation Team Collaboration & Engagement Track record for driving engagement, optimizing efficiencies, and building market share through strategic business planning, sustainable relationship management, and team development. PROFESSIONAL PROFILE Visionary, driven and resourceful leadership professional with over 20 years’ experience optimizing market potential and collaboration across a variety of sectors. Strategic thinker that thrives in roles that require coordination, relationship-building, and innovative sales strategies. Proven ability to prioritize effectively, manage resources with efficiency, and maximize business outcomes. Exceptional communication skills that support collaborative work environments built on trust and engagement. Consistently demonstrates a high level of motivation and accountability, acting decisively to solve problems, improve systems, adapt to change and create new avenues of thought. HIGHLIGHTS & ACHIEVEMENTS INFLUENTIAL LEADERSHIP: Reputation for calm, confident leadership style that supports team engagement, contribution, and respectful work cultures; driven by a desire to evolve business strategy and operational delivery by leveraging collaboration and expertise within a community or business context. • Collaborated and led diverse and complex teams, from construction site Foreman and Supervisors, to business executives and government representatives, using expertise from varying viewpoints to build sound strategies that addressed relevant market and project needs in real-time. • Developed advanced skills in education, facilitation and influence through comprehensive training and experience in program curriculum development and instruction, specifically in business concepts. SALES & MARKETING STRATEGY: Proven ability to analyze market needs, identify opportunities for new business growth, and contribute sales acumen to developing sound strategies that capitalize on resources and capabilities. • Successfully negotiated all site, partnership, and sponsorship activities for high profile race series. • Used complex social media, direct sales, and CRM strategies to build brand credibility and market share for businesses in Construction, Tourism and Entrepreneurial spheres. • Produced assets and led marketing campaigns for several industries that translated into community engagement, sales leads, and brand loyalty. BUSINESS PLANNING & DEVELOPMENT: Offered expertise and thought leadership related to business planning, operational delivery and development, helping students and clients clarify goals, analyze markets, and meet quality, regulatory and industry standards and expectations. • Successfully negotiated all site, partnership, and sponsorship activities for high profile race series. • Used complex social media, direct sales, and CRM strategies to build brand credibility and market share for businesses in Construction, Tourism and Entrepreneurial spheres. COMMUNICATION & COLLABORATION: Clear, intuitive communicator with a reputation for building trusting relationships with stakeholders of all levels and backgrounds; experienced at liaising with diverse representatives and developing sustainable, productive partnerships. Established and sold brand licensing agreements within the CFDC office network for entrepreneurs. • • Acted as Head Liaison for a variety of initiatives, including coordinating agreements, grant applications and communications strategies for complex recreational, tourism, and construction initiatives. • Member for Corporate Emergency Planning team for City of Rossland. John Reed | 250.368.1136 CAREER EXPERIENCE • • Director of Business Development, Mica Stoneworks Canada Ltd. – Rossland, BC 2016 – Present Enhanced profitability, market share and project efficiencies through collaboration with internal and external stakeholders, evaluating resources and production capabilities to develop targeted strategies that optimized sales, budget, and team engagement goals; achieved consistent business growth. Project Manager - Junior Dragons Den, Community Futures of Greater Trail – Trail, BC 2015 – 2018 Led the design and implementation of highly successful provincial youth business competition, from partnership development to overall management of live competitions. President, Mudd, Sweat & Tears Canada Ltd. – Rossland, BC 2012 – 2017 • Developed and launched premier Western Canada obstacle course race/mud run series including oversight of site selection, course design, construction, team development and transportation logistics; established business plan, brand and marketing strategies, and led financial reporting and budgets. Business & Sales Consultant, Adventure Architects – Rossland, BC 2011 – 2014 • Managed projects and acted as primary Liaison between stakeholders including Regional District of Kootenay Boundary, Redstone Resort, ROAM Adventures, Selkirk College, in order to clarify goals and ensure coordination of quality standards and service deadlines. • Entrepreneurial Services Coordinator, Community Futures of Greater Trail – Rossland, BC 2012 – 2014 Led the instruction and curriculum development for Entrepreneurial Business Program, including liaising with program participants, management and committees to maximize program outcomes; offered expertise in business concepts including finance, marketing, sales and presentation skills. Manager of Recreation (Contract), City of Rossland –Rossland, BC 2009 – 2010 • Acted as department Head Liaison with internal and external stakeholders to optimize recreational initiatives, facilities, budgets and short/long-term plans; successfully led development for arena and curling club complex and collaborated on Corporate Emergency Planning. General Manager, Redstone Resort – Rossland, BC 2006 – 2008 • Managed golf resort operations, food and beverage outlets, marketing, event and tournament planning, including strategic guidance for brand and real estate development; developed highly productive team. 1998 – 2005 Led day-to-day operations for multi-sport day and expedition programs throughout BC and Baja California Sur; managed strategic business actions, operations, planning and marketing functions. President, Ocean West Expeditions – Vancouver, BC • EDUCATION & PROFESSIONAL DEVELOPMENT Associate of Arts: Tourism Business Management, Georgian College of Applied Arts Provincial Instructors Diploma, Vancouver Community College Additional Training and Development Barrie, ON Vancouver, BC • Youth Entrepreneurship & Business Planning (Instruction and Curriculum Development), Community Futures of Howe Sound; Community Futures of Greater Trail • Tourism Diploma Curriculum Development, Kwantlan Community College • Outdoor Tourism Program Curriculum Development, Selkirk College • Sea Kayak Guides Program (Instruction and Curriculum Development), ROAM Adventures VOLUNTEER & COMMUNITY INVOLVEMENT Entertainment Chair, 2008 BC Winter Games – 1 year Chair, Rossland Chamber of Commerce – 5 years Chair, Tourism Rossland – 3 years Chair, International Selkirk Loop – 3 years Trail, BC Rossland, BC Rossland, BC Rossland, BC

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