Summary

• MBA in Marketing with an overall experience of over 12 years in the fields of Key Account Management & Marketing.

• Key Account Manager for an Ad agency performing duties for new business and strategy.

• Expert at marketing & operational excellence initiatives, while enhancing performance, reducing costs, and generating sustainable revenue/EBITDA gains.

• Responsible for over 4500 retail outlets with respect to marketing & branding services.

• Increased profitability via marketing strategies of a large format store by 30% year on year.

• Created digital marketing strategies to reduce cost and increase bottom line for multiple clients.

Experience

Customer Service Representative August 2019 - Present

Teleperformance Canada Toronto, ON, Canada

• Customer Service Representative for American clients.

• Solving customer queries and providing assistance.

• Providing new service plans and advising customers for billing and service queries.


Key Account Manager December 2013 - July 2019

Kreative Drama Ahmedabad, GJ, India

• Procurement of new business along with client servicing and vendor management.

• Achieved 90% of yearly targets by procuring new business accounts.

• Curated the entire creative writing process for blogs, proposals, digital media content.

• Proficient in Online and Offline Media buying. Provided MIS reports for pre and post campaigns.

• Achieved success with media budgets ranging from $60,000 to $100,000.

• Managed Google Ads and Facebook Ads Management for multiple clients.

• Design skill using Adobe Illustrator|Photoshop|InDesign in Mac & Pc platform.


Sr. Regional Marketing Executive November 2011 - December 2013

Future Value Retail India Ltd Ahmedabad, GJ, India

• Development & execution of marketing activations as per the calendar & Big Discount Days.

• Achieved the highest vendor retention rate for the region.

• Created a yearly budget for marketing activities by prioritizing stores based on their growth.

• Developed a new tracking mechanism to ascertain the impact of marketing campaigns.

• Achieved the best conversion rates across the region for the year 2012 via local activation. 


Regional Marketing Officer August 2009 - November 2011

Samsung Electronics Ahmedabad, GJ, India

• Created 40+ distributor points for Point of Sale merchandise for over 4500 outlets.

• Executed a large glow signboard installation campaign of 4000+ boards in 7 days.

• Approved and appointed over 25+ Exclusive Brand Outlets across Gujarat state.

• Created new activation plans as per the demographic and budget for different areas.

• Appointed and trained Visual merchandisers for the region. 


Assistant Department Manager February 2007 - August 2009

Future Group Ahmedabad, GJ, India

• Brand and staff management of 50+ brands along with staff movement & sales monitoring.

• Created a new customer centric problem solving technique to serve customers more efficiently.

• Planning for the yearly marketing activities to increase sales and achieve the store targets.

• Vendor management for ATL & BTL campaigns to ensure timely & smooth execution.


Store Manager July 2005 - February 2007

Levis Ahmedabad, GJ, India

• First ever store manager for Levis CG Road, Ahmedabad.

• Achieved highest sales and conversion along with ticket size for the year 2005 across West India.

• Responsible for stock marking as per the company policies.

• Created innovative visual merchandising techniques for higher product visibility.

Education

Master Of Business Adminstration (M.B.A) - Integrated Marketing Communications 

Nirma Univerisity July 2008 - April 2011

MBA in Marketing with over 12 years of experience in Account Management, Online & Offline Marketing and sales. Led various campaigns for brands and created numerous profitable activations that led to high sales and great value. Currently working as a Customer Service Executive and looking for Account management positions. 

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